Tag: NBCUNIVERSAL
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YouTube’s Rise: The Democratization of Television Content Creation
Jeff Bezos utilized YouTube to promote Blue Origin with Tim Dodd, indicating a shift in media as independent creators challenge major companies like Netflix and Disney. YouTube now represents 10% of U.S. television viewership, appealing particularly to younger audiences. Technological advancements enable high-quality, niche content production, signaling a future of targeted media, while big-budget shows…