Mobile development is set to grow significantly, but companies often face delays and increased costs. Engineer Israpil Ramazanov identifies critical issues hindering success and offers strategies like automation and process optimization to improve development efficiency and client satisfaction.
Mobile development is experiencing robust growth, with forecasts by Sensor Tower predicting that revenues from apps and games in the App Store and Google Play could reach $270 billion by 2025. However, this growing demand poses significant challenges, particularly in terms of development efficiency, testing, and product launch timelines.
Companies frequently encounter delays in mobile application development, often extending planned releases from three months to six. These delays result in lost revenue and dissatisfied clients. Notably, analysts suggest that by properly automating development and testing processes, companies could potentially reduce release costs by 30 to 40%. The key question is, how can this be practically implemented?
Engineer Israpil Ramazanov has extensive experience in mobile development, having transitioned from the defense sector to leading projects in prominent companies. Currently, he oversees the development of digital solutions for American veterinary clinics, focusing on enhancing client experiences through efficient workflows. He actively shares insights on successful automation implementations in various organizations, including ETM, a major supplier of electrical equipment in Russia.
According to Israpil Ramazanov, there are three primary reasons companies lose money on mobile development: 1) development delays, with timelines often extending significantly, 2) persistent bug fixes post-release, and 3) substantial costs associated with maintaining applications. He emphasizes that many organizations incorrectly assume that hiring skilled programmers alone guarantees success, neglecting the critical role of automation in enhancing productivity.
Ramazanov describes how his experience at ETM significantly improved their mobile application development process. ETM, with over $1 billion in revenue in the first half of 2024, needed to address extensive delays stemming from cumbersome update processes that frustrated customers. By instituting an automation system resembling quality control, they were able to drastically reduce update times and minimize errors, which notably enhanced user satisfaction.
To improve mobile application development, Ramazanov outlines three key strategies: Process Automation, Interface Standardization, and Testing Optimization. At ETM, time previously spent on manual testing was redirected to feature development, which accelerated product advancements. A library of interface components was established to ensure design consistency, while automated testing methods identified issues preemptively, which is particularly critical for B2B applications.
For companies eager to embrace automation, Ramazanov advises starting with a thorough audit of existing processes to assess update release times and error frequency. This assessment will highlight areas requiring optimization. It is crucial to prioritize which processes to automate based on time loss and to provide adequate training to employees in utilizing new automation tools effectively.
Automation, according to Ramazanov, should be viewed not solely as a technical enhancement but as a means to deliver reliable applications that bolster client trust. Companies neglecting automation risk substantial losses due to inefficiencies, potentially jeopardizing client relations. In a competitive landscape, optimizing mobile applications is as vital as maintaining website performance or traditional sales channels.
In summary, enhancing mobile application development through automation is critical for companies aiming to reduce costs, improve efficiency, and retain client satisfaction. Engineer Israpil Ramazanov highlights that by addressing development delays, revising maintenance strategies, and simplifying testing processes, organizations can significantly improve their mobile offerings. The necessity of implementing automation cannot be overstated, as it serves to ensure that mobile applications remain reliable and effective tools for business success.
Original Source: ceoworld.biz
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