Sabre Corporation and Google have partnered to implement the Travel Impact Model (TIM) to analyze past business travel emissions, focusing on potential reductions in carbon emissions for corporate travel. Their analysis revealed significant opportunities for reductions by identifying lower-emission flight alternatives, particularly in long-haul flights. This collaboration aims to provide accurate emissions estimates in booking processes, facilitating better-informed travel decisions.
Sabre Corporation and Google have joined forces to utilize the Travel Impact Model (TIM) for assessing business travel emissions from prior journeys. This model is currently implemented on platforms belonging to the Travalyst coalition, which encompasses notable companies such as Sabre, Google Flights, Booking.com, Expedia, and Skyscanner. In the pilot initiative, Google analysts employed Sabre’s 2023 business travel data to analyze corporate travel emissions and propose future reduction strategies. Their examination of TIM calculations, particularly concerning flight emissions, revealed that substantial CO2e reductions could be achieved by focusing on the most carbon-intensive routes. Notably, while business travelers constitute merely 12% of airline passengers globally, they are accountable for approximately 30% of emissions within Europe. The analysis underscored long-haul flights as a critical area for potential improvements. TIM identified lower-emission same-day flight alternatives for two-thirds of the routes analyzed, including commonly traveled paths such as Dallas to London and Dallas to Frankfurt, highlighting the opportunity for emission reductions of up to 10%. The insights gleaned from this project will assist Sabre in establishing realistic emissions reduction targets and enhancing travel efficiency. Furthermore, Sabre plans to integrate these capabilities into its agency and corporate booking systems, thereby providing customers with more precise emissions estimates reflecting their past travel activities. Last year, Sabre’s corporate online booking tool, GetThere, incorporated TIM emissions data, which now allows corporate travel bookers, including Sabre employees, to access accurate carbon estimates during the flight booking process.
This collaboration between Sabre Corporation and Google highlights the urgent need for businesses to address their carbon footprint, particularly within the travel sector. The business travel segment, representing a small fraction of airline passengers, disproportionately contributes to overall emissions, thus necessitating robust analytical methodologies like the Travel Impact Model (TIM). This project not only aims to quantify past emissions but also seeks to inform and encourage future emission reduction through data-driven strategies. As companies increasingly recognize the significance of sustainability in their operational framework, tools like TIM are vital for transparent emissions reporting and progressive environmental responsibility.
In summary, the collaboration between Sabre Corporation and Google through the Travel Impact Model marks a significant step towards addressing the environmental impact of corporate travel. By identifying high-emission routes and suggesting lower-emission alternatives, the initiative aims to enhance sustainability practices within the corporate sector. As both companies work to integrate these capabilities into their booking tools, they underscore the necessity for informed travel decisions that align with broader sustainability goals.
Original Source: thebusinesstravelmag.com
Leave a Reply