Summary
Akamai Technologies has announced new workflow capabilities intended to empower media companies, including streaming services, broadcast networks, and online video platforms, to regain control over their operational processes. As frustrations mount concerning centralized cloud models, Akamai’s initiatives aim to address critical issues related to control, competition, and costs that have been prevalent in the industry. According to a 2024 commissioned study involving professionals tasked with managing end-user applications, there is a growing demand for media companies to operate without being tied to a single vendor. They seek to avoid exorbitant charges associated with content migration and wish to avoid financially supporting competing services. In response to these concerns, Akamai is offering an open platform that allows clients to integrate their preferred workflow components and deploy them flexibly within a secure framework. Akamai’s distributed cloud platform enhances customer autonomy by providing comprehensive management capabilities throughout the media workflow ecosystem. The company supports multicloud architectures, empowering customers to evade vendor lock-in and utilize the most suitable services as their operational needs evolve. The extensive scope of Akamai’s connected cloud infrastructure enables it to significantly reduce egress fees while ensuring optimal price-performance dynamics from core to edge, benefitting clients in their cost-efficiency endeavors. Moreover, media entities can select from a diverse array of software and partner solutions that facilitate all aspects of digital content management, encompassing transport, preparation, processing, delivery, security, and monetization. Akamai’s suite of media services is trusted by the leading ten video streaming services in the industry, offering an array of solutions including contribution, transport, transcoding, packaging, digital rights management, ad insertion, and content security. Earlier this year, Akamai enhanced its cloud solutions by integrating media-optimized NVIDIA-based GPUs. This addition bolsters the company’s commitment to providing media and entertainment firms with efficient, scalable architecture options that enhance speed, reliability, and portability while leveraging the capabilities of an extensive distributed cloud. Akamai will showcase these innovations, including cloud-based media delivery, computing, and security solutions, at IBC 2024, emphasizing the company’s role as a leader in the digital experience ecosystem. About Akamai: Akamai Technologies is dedicated to powering and safeguarding online experiences. Major corporations around the globe rely on Akamai to build, deliver, and secure their digital interfaces, facilitating seamless interactions for billions of users daily. The Akamai Connected Cloud is a vast edge and cloud platform designed to bring applications closer to users while effectively mitigating threats. For further information on Akamai’s cloud computing, security, and content delivery services, please visit akamai.com and akamai.com/blog. For media inquiries, please contact: Akamai Media Relations E-mail: [email protected] Phone: +1 215 589 5443 Akamai Investor Relations E-mail: [email protected]
Original Source: markets.ft.com
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